3D animations anamorphic for LED screens - 3D DOOH

Visual Impact on
Digital out of home

At Polse3D, we design 3D animations for LED screens that revolutionise Digital Out of Home (DOOH) advertising. Each ad is meticulously tailored to stand out in both indoor and outdoor spaces, ensuring that your product is not only seen, but literally jumps off the screen and captures all eyes.

Brands that trust us:​

Polze 3D studio

Specialists in 3D production for Digital Billboards

Since 2004, our team has led the way in advertising animation, and since 2022, we specialise exclusively in 3D animation for Digital Out of Home (DOOH). Our approach optimises each campaign to capture attention and transform public spaces into impactful visual experiences.

3D anamorphic

We offer cutting-edge 3D animations, designed specifically for digital out of home (DOOH), elevating the visual presence and interactivity of brands in public spaces.​

Global Brands

Our experience extends to working with prestigious brands such as Puma, Peugeot, Pantene, Tresemmé, and Iberia, among others.

Validated Workflow

We have a proven process and an experienced team that guarantees not only creative quality, but also meeting deadlines.​

Our 3D DOOH Portfolio

Explore a selection of our most successful collaborations. Each project stands out for its innovation and precise adaptation, reflecting our commitment to excellence in 3D animation for DOOH.

Puma - Nitro 3

► Play video

Dove - Cream

► Play video

Peugeot 2008

► Play video

Head&sholders

► Play video

Colgate Total

TRESemme Oleo

► Play video

Dove - Serum

► Play video

Pantene - Keratina

► Play video

Puma - Nitro 2

► Play video

Cocina & Co

► Play video

Global Brands

Maximise the Impact of your brand in DOOH Advertising

We understand the challenge of requesting adaptations from parent or central agencies for non-traditional and high impact formats. We know how to develop high impact 3D animations specially designed for DOOH that align perfectly with your campaigns or key visuals.

Brands that trust us:

Workflow validated
for maximum impact

At Polze 3D we work with an optimised and validated process, which guarantees creative quality, technical efficiency and stunning visual results in every DOOH campaign.

Brief & Analysis

We survey the product, campaign and space. We deliver a written proposal and budget.

Modelling and Storyboard

We model the product and design the composition adapted to the screen.

Animation & Optimisation

We animate and optimise with a technical animatic for maximum impact.

Rendered and online

Final rendering and delivery of content ready for LED screens.

DOOH Media Agencies & Screen Operators

Add value to your inventory with standout 3D content

We know how hard it can be to sell high-impact spaces without the right content. Offering 3D production as part of your service helps unlock the full potential of your screens and adds value to your proposals. We create tailor-made 3D animations that make your DOOH inventory stand out — and easier to sell.

Discover how 3D animation for LED screens works.

Frequently Asked Questions (FAQ)

Do you have questions about how anamorphic 3D works on LED screens or what is CGI, and what DOOH means? In this section, we answer the most common questions about how we create high-impact 3D visual content for digital screen campaigns.

What is 3D animation?

3D animation is a technique that allows the creation of moving three-dimensional images using specialized software. It is used in advertising, film, video games, and product visualization, enabling realistic movements and effects.
Traditional 3D animation displays volume and movement within the screen. In contrast, anamorphic 3D animation is designed to create the illusion that objects are coming out of the screen, generating a more impactful, sculptural, and memorable effect.
CGI (Computer-Generated Imagery) refers to any image generated by a computer, including 2D and 3D graphics. In advertising, CGI is used to create realistic animations of products, environments, and visual effects that cannot be filmed in real life.

An anamorphic 3D animation is a type of CGI visual content that uses controlled distortion to create the optical illusion that objects are coming out of the screen.
In the case of LED screens for digital outdoor advertising — such as those seen in malls, streets, airports, or urban façades — this effect is carefully designed to work from a specific viewing point.

The process includes:

  • Environment and angle analysis
  • Content design using anamorphic perspective techniques
  • 3D modeling and animation optimized for the physical display
  • Final render adapted to the screen’s real format and dimensions
  • When everything is precisely calculated, the result is an illusion that breaks the boundaries of the screen, builds brand recall, and turns attention into action.
It is CGI content specifically designed for digital screens, using anamorphosis techniques and optical effects to generate a sense of depth and realism.
3D DOOH (Digital Out Of Home in 3D) is a form of digital outdoor advertising that uses three-dimensional animations on LED screens to create visually striking effects in public spaces. When the anamorphic technique is applied, the content generates the optical illusion that objects are “coming out” of the screen and projecting toward the viewer.

3D DOOH is used in industries that aim to stand out in high-traffic public spaces with visual content that surprises and gets shared. The most frequent sectors include:

  • Fashion and beauty
  • Technology and electronics
  • Automotive
  • Entertainment and gaming
  • Retail and consumer goods
  • Tourism and gastronomy
No. Anamorphic 3D animations work on standard LED screens. What matters most is having the exact measurements and the correct viewing angle to design the content properly.
We begin with an analysis of the screen and its environment. Then we design the 3D content using controlled distortion that creates a realistic sense of depth. The process includes modeling, animation, technical adjustments, and final rendering.
Depending on the complexity of the project, a video can take between 3 and 6 weeks. This includes concept, design, animation, and rendering.
  • Location and technical specifications of the screen
  • Campaign idea or concept
  • Estimated video duration
  • Brand materials or visual references
  • Captures attention instantly
  • Improves brand recall
  • Generates greater engagement
  • Helps brands stand out in saturated environments
Yes. At Polze 3D, we support brands, agencies, and screen owners throughout the entire process. You don’t need previous experience — just tell us your idea, and we’ll take care of the rest.
Not ideal. Each anamorphic animation is designed for a specific screen and viewpoint. We can adapt the piece for each screen in your campaign to ensure the visual effect works correctly.

At Polze 3D, we collaborate with:

  • Media agencies
  • Creative agencies
  • Brands
  • LED screen owners

We can join from the concept stage or integrate into your production flow. We create 3D content tailored to each partner and communication goal.

Still have questions?

Don't hesitate to contact us if you need help or have any other questions. We are here to assist you in any way we can.